Synopsis
The company has launched Rocket 1.0 with three capabilities: solving business problems, building applications and analysing competition post-launch. The platform targets enterprises as well as small and medium businesses. This generates detailed documentation, which includes strategy, market dynamics, and competition analysis.The move comes amid growing scepticism about the long-term sustainability of vibe coding and rising competition in the segment.
The Surat-based company, founded by Vishal Virani, Deepak Dhanak and Rahul Singala, has raised $15 million to date. Rivals include Emergent, Lovable and Replit.
The company has launched Rocket 1.0 with three capabilities: solving business problems, building applications and analysing competition post-launch. The platform targets enterprises as well as small and medium businesses. This generates detailed documentation, which includes strategy, market dynamics, and competition analysis.
According to the company, this is similar to the reports firms such as McKinsey generates. Depending on the need, pricing is between $25 and $350, the highest tier including all the functionality.
Dhanak said, "The technology is commoditised. At one point in future, even solutioning will get commoditised, though we have a lead time now. The real moat is bringing these three on one platform." He explained that by bringing these functions together, they can augment the system, making it smarter.
Dhanak said 98% of applications developed on vibe-coding platforms are never published. The new offering aims to address questions around what to build, market positioning and competition, while enabling execution.
On unit economics, he said the company is focusing on enterprises as the economics of serving individual users are constrained by high compute costs. To sustain margins, Rocket.New offers a one-time free trial instead of monthly free credits.
Dhanak said the space remains challenging as rapid technological advances continue to shift competitive advantages, requiring startups to innovate continuously.
