Synopsis
Google took strong action against bad ads in India during 2025. The company blocked over 483 million ads and suspended 1.7 million advertiser accounts. Globally, more than 8.3 billion ads were removed. Google's AI, Gemini, significantly improved its ability to detect and stop deceptive advertising in real-time. This technology helped process user reports four times faster than the previous year.Listen to this article in summarized format
Globally, Google blocked or removed over 8.3 billion bad ads and suspended 24.9 million advertiser accounts last year, according to Google's '2025 Ads Safety Report' released on Thursday.
The company stated that the integration of its Gemini artificial intelligence models has dramatically improved its ability to detect and stop bad actors in real-time, especially as scammers increasingly use generative AI to create deceptive ads at scale.
Of the 8.3 billion ads removed globally, Google said it stopped over 99 per cent before they were ever seen by users.
"Our safety teams work around the clock to stop bad actors that use increasingly sophisticated, malicious ads," Keerat Sharma, VP & General Manager, Ads Privacy and Safety at Google, said in a blog post.
"Our models analyse hundreds of billions of signals - including account age, behavioural cues and campaign patterns - to stop threats before they reach people. Unlike earlier keyword-based systems, our latest models better understand intent, helping us spot malicious content and preemptively block it, even when it's designed to evade detection," Sharma said.
In India, the top five policy violations that led to the removal of advertisements were related to trademarks, financial services, copyright, personalisation violations, and abusing the ad network.
Gemini helped process user reports more efficiently, Google said, enabling action on four times as many user reports in 2025 compared to the previous year.
